Alexander Lynn

I help brands build delightful digital products. Currently available for limited consulting work.

Run

While browsing the web yesterday, I came across this great campaign idea (which seems to be the brainchild of Sapient Nitro's Annie Chiu). It's simple, memorable and prompts people to partake precisely in the type of behavior which drives the Nike brand (all for less than the cost of a billboard). Exactly the kind of witty stuff I'd like to see coming out of agencies more often. Kudos!

 

This article is my 40th oldest. It is 63 words long