A few days ago, TED (famed for it’s ‘ideas worth spreading’) announced the winners of its “Ads worth spreading” challenge. After reviewing more than 1000 submissions, they narrowed the selection down to 10 winners + 14 finalists and announced them at TED2011. While some may be skeptical of their choices, one clearly sees that it was largely about the salience of the message rather than the brilliance of the visuals; although some are rather stunning. Since TED features ads after its famed TEDtalks (rather than before them) it seems evident that this selection was about finding advertising that was worth staying on to watch.
Some of my favorites (featured below) include_ Dulux’s let’s colour project which I blogged about a while back (produced by Euro RSCG) as well as Chrysler’s Born of Fire (by Wieden+ Kennedy). I encourage you to check to other ones out as well. Enjoy!